After almost a week of signing Davido by Sony music entertainment, they have decided to release a statement confirming Davido’s deal.
The statement was released via a New york based agency, PR news wire and confirms that Davido has indeed been added to their growing number of acts and will also be releasing his much anticipated album on their label.
Sony Music Entertainment have signed accomplished
musician Davido to a groundbreaking global agreement. The deal was inked
at the Sony Music offices in New York and will see the American-born
Nigerian recording artist release his highly anticipated sophomore album
later this year.
In Africa, Davido is a bonafide superstar. After relocating to
Nigeria from the United States aged 19, Davido set up HKN records
alongside his brother and independently released the first song he ever
recorded entitled, ‘Back When’. The track was an instant success and
propelled Davido to national stardom as he followed this with the
release of his second single and pan-African smash hit, ‘Dami Duro’.
This track became one of the biggest airplay records not just on radio
in Nigeria but across the continent, catapulting him to superstar status
and making him one of the most sought-after artists to collaborate with
widening his huge fan base and media support.
His debut album, ‘Omo Baba Olowo’ was released in 2012 to critical
acclaim earning him countless award nominations and accolades including
two MTV Africa Music Awards and the 2014 BET Award for ‘Best African
Act’. A world tour followed which saw Davido perform to sell-out venues
across Africa,Paris, New York and London. Today, Davido enjoys a massive
social media following with a combined number of over 6 million
followers across all his platforms.
This deal represents a step forward for Sony Music Entertainment as
it grows its roots in Africa. Announcing its official presence in Lagos,
Nigeria verifies Sony Music Entertainment’s decision to pursue new
business via the introduction of on-the-ground operating entities in an
expanded number of markets in the region. The timing of the decision is
based on the convergence of a number of positive indicators in Africa’s
economy and positive signs in the music industry. Davido is a shining
example of this.