Instagram has announced on Tuesday that it is introducing a new feature “Checkout on Instagram”.
“When you find a product you love, you can now buy it without leaving the app,”
The checkout feature was launched in closed beta with more than 20 top brands in the US and more brands are expected to come on board in the coming weeks.
Here’s what Instagram spokesperson told telecrunch:
“We will introduce a selling fee to help fund programs and products that help make checkout possible, as well as offset transaction-related expenses.”
However, when asked how much the selling feel will be, the spokesperson said:
“We aren’t sharing the specific number right now. We are testing a selling fee with businesses during the closed beta. It will not change the price of the items for consumers.”
On it works, Instagram said:
When you tap to view a product from a brand’s shopping post, you’ll see a “Checkout on Instagram” button on the product page. Tap it to select from various options such as size or color, then you’ll proceed to payment without leaving Instagram. You’ll only need to enter your name, email, billing information and shipping address the first time you check out.
Once your first order is complete, your information will be securely saved for convenience the next time you shop. You’ll also receive notifications about shipment and delivery right inside Instagram, so you can keep track of your purchase.
— Instagram (@instagram) March 19, 2019