The report alleges that Efe was offered the deal in Johannesbourg following his landslide win. According to the spokeperson of DMW,
"Efe is loved by all, the people love him and that's why he won. Asides supporting him to win big brother Naija, we decided to support him further with a music deal. Based on logistics, we know he will go places but we believe Davido Music Worldwide will be a grand opportunity for him."